Kings College


Getting started

Based in Cambridge UK, Alliantus was set up in 2002 and the company’s first contract was to provide expertise to the UK’s Department of Trade and Industry (DTI now BIS). Under a scheme to bring industry knowledge into government, we designed and executed strategies to achieve measurable export success for British companies in the technology sectors. Punching above our weight, we:

  • Acted as key advisors, to businesses, Ministers, Ambassadors and senior government officials, for trade and investment in Japan and later the wider Asia Pacific region
  • Identified and supported technology clusters, modifying and enhancing plans and investigating niche opportunities for technology transfer internationally
  • Devised programmes to introduce MNCs to the UK’s innovation hotspots
  • Led virtual networks of government commercial officers, (identifying the UK ICT industries strengths and commercial requirements) to ensure overseas delivery met companies needs

In particular we are proud to have developed the strategy for UK government’s interaction with the video games industry working with Tiga and ELSPA. In 2006, our work flagged up tax break issues and support for the development of iPod software, at a time when apps stores were just a figment of Steve Job’s imagination.

Linking town and gown

… it’s difficult to find the time to build a structured approach to distant countries where one has little understanding of the market and the culture… benefited greatly from experience and personal connections

Steve Wood
VP Business Development